Small Business Marketing
A Reminder to Always Proofread Your Marketing Copy When a business makes mistakes in their marketing communications, there are several problems: The business looks stupid. The business looks careless. The business’s marketing communications strategy to address the mistake is inevitably…
Read MoreYour small business is already on Yelp. People are voicing their opinions about your business, and others are listening to their advice. Yelp reported that 61 million people visited the site in the 3rd quarter of 2011. Many small business…
Read MoreIf you’ve got a great product or service, what’s the best way to market and sell it? By letting customers try it out! Lighthouse Carwash does this whenever they open a new car wash. For the first few days, all…
Read MoreListen to this marketing podcast to learn five great tips for writing marketing copy, whether you’re writing for print, radio or the web. I give real-life examples from real estate, technology and more. Listen or download below: Download the Marketing…
Read MoreEnjoy this clever feud between two of Cincinnati’s famous pumpkin pie bakers as you raid the fridge for Thanksgiving leftovers. It started in 2010, when Frisch’s Big Boy purchased a billboard in front of Busken’s main bakery facility. This year,…
Read MoreFor many small businesses, one of the most confusing things about marketing is the jargon.When talking with marketing professionals and vendors, sometimes these words get tossed out without any definition. Here’s a quick list of some of the most common…
Read MoreOften, a good marketing strategy includes teaming up with a charitable organization. It’s a promotion that’s good for everyone– the charity receives donations for its cause; the business gets a great marketing message, and customers feel good about helping out.…
Read MoreThis week, I’m on vacation at lovely Saint Simons Island, Georgia and thought you deserved a vacation, too. For the next few minutes, let your mind go on a marketing vacation, free from trends (and even good taste), to enjoy…
Read MoreSome marketing professionals seem to think marketing is all about “pulling one over” on customers with their clever tactics. The trouble with this philosophy (besides being ethically problematic, of course) is that it just doesn’t work. Marketers aren’t smarter than…
Read MoreAlthough marketers aren’t typically viewed as writers, every aspect of great marketing requires talented writing and precise editing. If there are any doubters, just observe this example from Starbucks: Not only is this poster confusing, it has a glaring typo.…
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