Small Business Marketing
Your Brand Needs a Plan for Generative Engine Optimization with ChatGPT & Google Gemini There’s a new marketing acronym in town, GEO. It stands for Generative Engine Optimization, and it has one customer segment: AI chatbots. It’s the top growth strategy…
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When you’re optimizing a blog post for search, the first step, of course, is to find a killer keyword. Here’s how to effectively incorporate your SEO keyword into a blog post. How to Include Your SEO Keyword 5 or More…
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If you’ve decided to focus on Google Ads over SEO for your small business marketing strategy, that doesn’t mean SEO can’t play an important role. These 3 SEO tips will help your Google Ads: Display more frequently Cost less Rank…
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SEO for Organic Search Isn’t as “Free” as People Think In the marketing world, I’ve regularly run across professionals who have an aversion to Google Ads because they cost money. The argument goes, “Why would you pay to show up…
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Google Rewards the Original Content Creator The first time content is published, Google attributes it as original content and credits the first source as more important than any site that republishes it. This is a key element of SEO rankings.…
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The #1 Website Analytics Tracker May Be Turned Off in macOS Big Sur At Apple’s annual Worldwide Developer Conference, sharp-eyed observers noticed that a demo of the Mac browser Safari disabled many website trackers, including Google Analytics. Here’s a screenshot…
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Place Important SEO Keywords into Your Article Headings Headings are valuable tools in your SEO toolbox. Each page should include the target SEO keyword in one Heading 1 and in at least one Heading 2. You can see an example…
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Google Drives 8 Times More Traffic than All Social Media Combined In a study of 3.25 billion website visits, Kyle Byers of GrowthBadger uncovered some striking results. Overall, Google search drives 60.68% of website traffic. When you break down the…
Read MoreWith somewhere around half of all web traffic originating from people using mobile devices, it’s certain that small businesses need to engage in mobile marketing. Then there’s the question: should you have a mobile-friendly website or an app? I’ll make…
Read MoreDo you know that Google owns YouTube? You probably do. Google owns lots of things and is buying and creating more things every day. Google has a simple business goal: to take over the world. And one small part of achieving that goal…
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