Small Business Marketing
Your small business is already on Yelp. People are voicing their opinions about your business, and others are listening to their advice. Yelp reported that 61 million people visited the site in the 3rd quarter of 2011. Many small business…
Read MoreIf you’ve got a great product or service, what’s the best way to market and sell it? By letting customers try it out! Lighthouse Carwash does this whenever they open a new car wash. For the first few days, all…
Read MoreDo you know what your customers are thinking? Do you know what really matters to them? You should find out! It will make your marketing more effective and efficient. Sometimes what your customers think and value might surprise you. I…
Read MoreFacebook marketing is becoming increasingly important for certain kinds of businesses. These include locally owned businesses, brands with exceptional personality and organizations that inspire great loyalty in their customers. Sixty-one percent of Internet users visit social networking sites, like Facebook.…
Read MoreWhen you send mixed marketing messages, your customers become confused, suspicious or even angry. Take, for instance, the dissonant image below. The dry cleaner says they love customers but damaged the suit they cleaned. I believe the dangling button more…
Read MoreThe hardest part of delivering good customer service is when you need to give bad news to your customer. But this marketing podcast provides four tips for delivering great customer service when you have to tell a customer, “No.” As…
Read MoreGood customer service is easy when things are going smoothly, and you can say, “Yes!” to your customers’ requests. But when you have to tell a customer, “No,” it takes more thought and effort to deliver good customer service. Recently, I…
Read MoreCustomer service interactions are a big part of marketing for most companies. Customer service employees are often the face or voice of a company when customers have problems, whether it be to accept a return, resolve a billing issue or…
Read MoreHow often do you “give thanks” to your customers? I don’t mean sending them a coupon or throwing them a scanty “Thank you!” as they walk out the door. I mean being truly thankful to your customers. They could spend…
Read MoreThere’s an old marketing rule that states, “Don’t market to yourself.” Like many adages, it has the benefit of being true. Marketing is for your customers, not for you. Many small business marketers make the mistake of developing marketing strategies…
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