Small Business Marketing
I once helped a small business that sent out poorly-designed post cards. Although the company lacked design sensibilities, its efforts were still incredibly successful because the marketing strategy was carefully crafted and spot-on. The lesson here is that marketing strategy…
Read MoreImagine a car designer saying, “It’s boring to have the brake on the right and the accelerator on the left. We need to stand out! Let’s put the brake next to this cup-holder.” How well would a car like this…
Read MoreThe message this week is short but powerful. It’s my #1 web design tip, which is: Design your website for what your customers care about. Don’t design for what your CEO cares about. Don’t design based on your past websites.…
Read MoreAn effective technology setup is crucial for any small business marketing department. Strategy documents, forecasts, design documents and web files are all managed with computers. Here are some tips for helping you be more protected and productive with your IT setup.…
Read MoreHow businesses can quickly integrate the new page design into their marketing efforts Savvy businesses already know that Facebook is launching a mandatory page design update for all businesses on March 30, 2012. This quick primer will help your business get…
Read MoreRoute 52 near Cincinnati is an interesting drive– it follows the Ohio River, takes you through some cute small towns and, surprisingly, presents drivers with a stark marketing lesson. That lesson is to think like a customer. On my drive,…
Read MoreMy colleague Joanne Glass recently shared an experience with me that all marketers can learn from. It starts with this excerpt from a deli’s marketing communication: During a quick glance at the menu, Joanne also spotted “Chichen Salad,” along with…
Read MoreDesign isn’t the veneer that’s slapped on at the end of a project. It isn’t just “pretty” or “nice to have.” Design doesn’t come from consensus. It’s not something a committee of competing interests can develop. Design isn’t just for…
Read MoreIn this marketing podcast, I give marketing tips for making great first impressions. Your customer’s first impression could be your storefront or even your website, and what customers think determines if they will buy from you. And I also reveal…
Read MoreToday’s blog post is not about Prince– sorry to disappoint. Instead, it features of some of the best signs I’ve encountered around the world. In my travels, I’ve always taken an interest in the signs that businesses use to promote themselves.…
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