Small Business Marketing
Marketing management is an ongoing activity, and it’s key to your business’s success. Marketing is something you do everyday, whether you are conscious of it or not. From your customers’ perspective, every experience they have or belief they hold about…
Read MoreHave you ever driven past a small business and thought it looked dingy, dilapidated or outdated? Have you ever been on a website that felt cumbersome to use, with the information you sought hard to find? Perhaps you think the…
Read MoreIn this marketing podcast, I talk about word of mouth marketing- the marketing strategy for getting referrals. Word of Mouth Marketing is the most powerful way to get new customers. Why do I think that and what can you do…
Read MoreWhen you send mixed marketing messages, your customers become confused, suspicious or even angry. Take, for instance, the dissonant image below. The dry cleaner says they love customers but damaged the suit they cleaned. I believe the dangling button more…
Read MoreWhen you start a new business or develop a new brand, one of the most important early steps is naming it. A good name tells customers who you are, what you do, and what you can do for them. If…
Read MoreStop wasting your marketing money on mass-marketing and start using it to find real customers. For small businesses, mass-marketing campaigns like newspaper ads, magazine ads or billboards usually don’t work. That’s because, while you’re paying to reach thousands of people,…
Read MoreWord of mouth marketing is the most powerful strategy for getting new customers– it’s harnessing the potential for referrals. All good businesses have a treasure trove of customers who love them and could refer them to friends, family or colleagues.…
Read MoreFacebook advertising is receiving a lot of buzz with small businesses lately (probably because Facebook launched a direct mail campaign targeted at small businesses). If you received this mailing, you know the Facebook talking points – they have 500 million…
Read MoreOr, Why the Auto Industry is Stagnating In the last few decades, car design has become uninspired, with all cars looking pretty much the same. But you wouldn’t know it from the marketing communication. Television, radio and print advertising are…
Read MoreA Facebook follower recently asked, “What can I do when an advertising or marketing campaign isn’t working?” There are several reasons a marketing campaign might fail. Here are several common ones: You aren’t marketing to the right customers. The first…
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