Small Business Marketing
Would AI-Generated Music Make Woody Guthrie Turn Over in His Grave? Folk music doesn’t seem like a likely candidate for a positioning strategy marketing analysis. Isn’t its main “position” anti-establishment? Au contraire. Music is also a business, as any musician knows.…
Read More
Over the Last Decade, Tripadvisor, Travel + Leisure & Lonely Planet Focus Attention Closer to Home Globetrotting may not be the future for trendy US travelers. North American destinations have seen a surge in popularity from top travel guides Tripadvisor, Travel +…
Read More
Big Box Retailers Like Sam’s Club Make Space for Healthier Brands Bobo’s, Poppi & OLIPOP Thanks to consumer demand and increasing regulatory pressure, “better-for-you” packaged foods are gaining shelf space across America’s grocery stores. These brand strategy examples show how…
Read More
On the Road to Wrestlemania, Jey Uso Enjoys Status as Top Superstar In February, my 12-year-old sons received the birthday gift of a lifetime: tickets to WWE RAW live in Cincinnati. With a crowd of about 25,000, it was an…
Read More
Children’s Clothing Brand Smockingbird Reaches Out to Christmas Party-Goers Known for their old-fashioned smocked bloomers, dresses and “bubbles,” the Smockingbird brand might, at first, seem a bit stuffy. Here’s an example of the brand’s Christmas line for kids. Funny Facebook…
Read More
New Website, Logo and Design Details Welcome Library Patrons The Cincinnati & Hamilton County Public Library recently launched an updated website, complete with a new name and beautiful visual brand. The effort is a great example of infusing an organization’s…
Read More
Being a Pirate is All About Branding Based on the book The Invisible Hook: The Hidden Economics of Pirates comes a new hilarious video on the marketing of piracy. “Branding be bringing in the booty.” P.S. Shoutout to my fellow…
Read More
Ritter and Hagee Show It’s Possible to Be Both Responsible and Amusing From a marketing perspective, I found the montage “Every Covid-19 Commercial is Exactly the Same” hilarious and an important reminder that following the crowd doesn’t inspire customers. As…
Read More
Why “See… You Looked!” Isn’t a Good Argument Advertising is ubiquitous in the American landscape, and most of us instinctively look past it. But occasionally, a small business owner will ask me, “Should we do bench ads?” The Answer is…
Read More
Renaissance Hotels takes marketing inspiration from its name, seeking to evoke a sense of the renaissance era. It’s a solid brand strategy concept, as described on its website: We’re a hotel for the curious, the adventurous for those who see…
Read More