Branding

04 Jun

Coaching Gives Small Business Owners a Head Start in Marketing

Branding, Business Plan, Marketing, Marketing Planning, Small BusinessMarketing Coaching, Marketing Plan, Marketing Strategy, Marketing Tips, Small Business Marketing0 Comments

Owners of start-ups and businesses in their infancy often don’t have the resources to hire a marketing firm or marketing employee. In the beginning, they have to go-it-alone, do tons of research and make costly mistakes. Marketing isn’t easy, but…

14 Mar

Once Upon a Child’s New Marketing Strategy Blends Online and In-Store Experiences

Branding, Business Plan, Customer Experience, Employees, Facebook Marketing, Web MarketingBranding, Customer Engagement, Facebook, Marketing Case Study, Once Upon a Child, Small Business Retailing0 Comments

Small Business Marketing Case Study My favorite resale shop for kids clothes, toys and gear took a risk last year when it shifted focus from its popular Facebook brand page in favor of creating individual pages for each local store.…

04 Oct

Big Businesses Just Don’t Get Customers

Branding, Customer Experience, Employees, Small BusinessBranding, Customer Engagement, Motivating Customers, Small Business Marketing0 Comments

Small Business Maintains the Marketing Edge with Customer Engagement In a recent poll with 58 senior-level retail executives, a mere 10% listed store associates as one of the top factors affecting their brand’s customer engagement. Instead of the people in…

12 Jul

Sadly, Interesting is More Important than Accurate

Branding, Customers, Individuals vs. Committees, Marketing, Marketing Theory, Philosophy, Taglines, WritingCommunication, Content, Creativity, Decision-making, Delight Customers, Marketing Copy, Marketing Jargon, Marketing Metaphors, Marketing Personality, Marketing Strategy, Marketing Tips, Writing/Editing0 Comments

Precise language is one of my joys. It’s exhilarating to find exactly the right word that communicates in the best way possible. Which is why it pains me to admit that accuracy isn’t all that important if it’s boring. For marketing communications,…

03 May

Don’t Take Your Marketing Metaphors Too Far

Branding, Marketing, Marketing Theory, Philosophy, TaglinesAdvertising, Branding, Creativity, Marketing Copy, Marketing Metaphors, Marketing Tips, Taglines, Writing/Editing0 Comments

Since I named my small business marketing firm Zoo in a Jungle Marketing, it’s pretty clear that I approve of marketing metaphors. Taken from Peter DeVries’ quote “Life is a zoo in a jungle,” my company name promotes stepping outside…

19 Apr

Avoid the ‘Alphabet Soup’ Product Naming Approach

Branding, Marketing, Marketing TheoryApple, Branding, LG, Marketing Metaphors, Marketing Strategy, Marketing Tips, What's in a name0 Comments

Naming products and services is an incredibly important element to your branding strategy and marketing plan. Ideal product names are clearly descriptive, motivating to customers and memorable. Or, you could take LG’s example and go with the alphabet soup approach: The LG G…

29 Mar

What NOT TO DO on LinkedIn

Advertising, Branding, Employees, Internet, Social Media Marketing, Web MarketingCommunication, Employees, Everything is marketing, LinkedIn, Social Media0 Comments

We have all seen cringe-inducing social media marketing posts that make us say, “WHY would they share THAT?” I think these mistakes are particularly embarrassing on LinkedIn, because it is a professional network. Businesses, brands and individuals should showcase themselves at their professional best.…

09 Feb

Small Businesses, Do Your Employees Believe in Your Marketing?

Advertising, Branding, Customer Experience, Employees, Marketing, Small BusinessAdvertising, Branding, Campaigns, Communication, Everything is marketing, Marketing Tips, Small Business Marketing0 Comments

Employees play an important role in small business marketing– even when they aren’t in the marketing department. Customers’ impressions and beliefs about your business are largely built around interactions they have with your employees. So, it’s important that employees believe…

26 Jan

Before Choosing a Business Name, Run it by a Teenage Boy First

Branding, Marketing, Marketing TheoryBranding, FAIL, Small Business Retailing, What's in a name0 Comments

Or you might miss unfortunate innuendo. Fallas looks like a perfectly fine name… until you say it out loud. This probably wouldn’t be my first choice when shopping for school uniforms. The “Teenage Boy” test might seem unconventional, but it…

10 Nov

‘Tactical’ is Not a Dirty Word

Advertising, Branding, Marketing, Marketing TheoryImplementation, Marketing Strategy, Marketing tactics0 Comments

In the world of marketing, strategy development gets all the glory. The role of implementing marketing strategies is often considered a menial task (or at least dreadfully boring). Doing tactical work just isn’t as glamorous as developing the knock-your-socks-off strategy behind…

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