Small Business Marketing
We have all seen cringe-inducing social media marketing posts that make us say, “WHY would they share THAT?” I think these mistakes are particularly embarrassing on LinkedIn, because it is a professional network. Businesses, brands and individuals should showcase themselves at their professional best.…
Read MoreEmployees play an important role in small business marketing– even when they aren’t in the marketing department. Customers’ impressions and beliefs about your business are largely built around interactions they have with your employees. So, it’s important that employees believe…
Read MoreOr you might miss unfortunate innuendo. Fallas looks like a perfectly fine name… until you say it out loud. This probably wouldn’t be my first choice when shopping for school uniforms. The “Teenage Boy” test might seem unconventional, but it…
Read MoreIn the world of marketing, strategy development gets all the glory. The role of implementing marketing strategies is often considered a menial task (or at least dreadfully boring). Doing tactical work just isn’t as glamorous as developing the knock-your-socks-off strategy behind…
Read MoreMost small businesses feature pictures of their team on their websites, social media platforms or even in their physical location. When customers see pictures of the business owner or your team, they will associate the quality of the picture with…
Read MoreWhen a business doesn’t understand its customers or know what’s important to them, it’s tempting to “throw things at the wall to see what sticks.” The result is usually confusing and bland (what a combination!). Check out this supposed tagline on a newsletter…
Read MoreA photograph is only worth a thousand words if you pick the right one for your marketing message. Here are examples from three photo shoots I have done for clients that we now use in their marketing campaigns. Show your…
Read MoreSmall businesses have the great advantage of being unique and full of personality. Your small business’ name should highlight what makes your brand special. But some business owners go too far, try too hard or don’t think about alternate interpretations customers might…
Read MoreCoca-Cola has a bright new marketing campaign in Europe, demanding that people choose happiness over other mood states. As described in Adweek: “The 70-second anthem by Ogilvy & Mather Amsterdam (it’s the office’s first work for the brand) introduces a new…
Read MoreThere’s a curious phenomenon at church potlucks, which anyone who has cooked for one has witnessed. Simply cooking a dish you know to be delicious is not enough to entice people to eat it. As my mom taught me, you have…
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