Small Business Marketing
A few weeks ago, we answered the question Is Facebook Right for Marketing my Small Business? Today we shift focus to a different social media marketing platform, LinkedIn. LinkedIn is a professional networking platform with social elements, like status updates, groups and…
Read MoreHere’s some great marketing advice from author P.D. Eastman, in the toddler board book, Big Dog… Little Dog: Every small business faces marketing problems. Keep in mind that your problems are probably not big problems. Big problems are literally life and…
Read MoreSome marketing campaigns are so groan-worthy you have to share (and turn them into an object lesson). I received the following email from Microsoft, proclaiming, “You’re social, we’re social”: Object Lesson #1: Don’t Beg There are few things more pathetic than…
Read MoreSocial media marketing can be a confusing area. There are many choices and intricacies involved in each platform. And there’s plenty of opportunity for wasting valuable marketing budget finding the right strategies for your small business! Let’s explore marketing with…
Read MoreThese days, video content is a powerful marketing tool. Each month, 45.4% of internet users view at least one video. Each day, 100 million internet users watch video content. And Video Brewery reports that 90% of one online retailer’s customers…
Read MoreDo you know that Google owns YouTube? You probably do. Google owns lots of things and is buying and creating more things every day. Google has a simple business goal: to take over the world. And one small part of achieving that goal…
Read MoreThere’s a curious phenomenon at church potlucks, which anyone who has cooked for one has witnessed. Simply cooking a dish you know to be delicious is not enough to entice people to eat it. As my mom taught me, you have…
Read MoreSmall businesses have many advantages over big businesses– the ability to build real relationships with customers, agility, flexibility, and more. But brand awareness is one area where the big guys excel. They have millions of dollars in marketing budget to…
Read MoreMarketing implementation is just as important as strategy Does your business have a great marketing plan that identifies who your customers are, what is important to them and how to reach them? As important as your plan is, it’s not…
Read MoreA Reminder to Always Proofread Your Marketing Copy When a business makes mistakes in their marketing communications, there are several problems: The business looks stupid. The business looks careless. The business’s marketing communications strategy to address the mistake is inevitably…
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