Campaigns

Customers See Through Marketing “Tactics”

Some marketing professionals seem to think marketing is all about “pulling one over” on customers with their clever tactics. The trouble with this philosophy (besides being ethically problematic, of course) is that it just doesn’t work. Marketers aren’t smarter than…

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Small Business Marketing Podcast: Facebook Advertising

Facebook advertising is receiving a lot of buzz with small businesses lately (probably because Facebook launched a direct mail campaign targeted at small businesses). If you received this mailing, you know the Facebook talking points – they have 500 million…

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PPC Advertising Online

Pay-per-click advertising with Google, Bing and Facebook Pay-per-click (PPC) advertising online can be a very cost-effective addition to marketing plans – most of us know that. But the world of PPC advertising is expanding into new opportunities. Lately, many business…

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Marketing Podcast: How to Get Customers to Call

In this marketing podcast, I delve deeper into the subject of Getting Customers to Call. For many businesses, getting customers to call is a crucial step in the sales process. However, they don’t distinguish between a motivation to buy and…

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