Small Business Marketing
Direct mail is expensive, and a large part of that expense is the growing cost of postage. But USPS offers a marketing program that significantly reduces postage costs called Every Door Direct Mail. In my experience, postage costs can be…
Read MoreEmployees play an important role in small business marketing– even when they aren’t in the marketing department. Customers’ impressions and beliefs about your business are largely built around interactions they have with your employees. So, it’s important that employees believe…
Read MoreThe best medical professionals are passionate about the science and practice of their areas of specialty. Patients want to know you have expertise and want to feel reassured they will receive the best care. But patients are almost never as…
Read MoreHere’s a cautionary tale and follow-up to last week’s defense of marketing implementation. Be wary of implementing any marketing communication without an effective strategy. Marketing strategy is really important! Check out this startling example of bad marketing implementation I stumbled across…
Read MoreSometimes, small business marketing can feel rushed and put you under pressure. When business owners first talk to me about their marketing efforts, they usually express a sense of anxiety, asking question like: How do I know I’m doing enough…
Read MoreWhen marketing your small business, keep in mind that customers are naturally less interested in seeing your marketing messages than you are in sharing them. One simple way to make it easier for customers to engage with your marketing content is…
Read MoreHave you ever paid for an estimate? Neither have I. And yet the marketing universe is full of badges, buttons and starbursts proclaiming their benefits: Promoting free estimates is like boasting about offering a toll-free number. It’s simply a cost of…
Read MoreI once helped a small business that sent out poorly-designed post cards. Although the company lacked design sensibilities, its efforts were still incredibly successful because the marketing strategy was carefully crafted and spot-on. The lesson here is that marketing strategy…
Read MoreThese days, video content is a powerful marketing tool. Each month, 45.4% of internet users view at least one video. Each day, 100 million internet users watch video content. And Video Brewery reports that 90% of one online retailer’s customers…
Read MoreIn this interview, Dave Weatherholt plays a bit of devil’s advocate, challenging my assertion that brands should avoid marketing gimmicks. But I remain firm– marketing gimmicks are bad for long-term success. Stick to what your business is passionate about, and…
Read More