Small Business Marketing
Bing Ads serve the Bing, Yahoo! and MSN search networks. According to most statistics, these networks account for around 36% of web searches. Basic math indicates that to reach a third more potential customers, you should advertise on the network. But…
Read MoreFinishing a significant small business marketing initiative like a website redesign is an exciting time! After possibly months of work and waiting, your new website is ready to be launched and revealed to customers. Or is it? There’s a critical last…
Read MoreWith somewhere around half of all web traffic originating from people using mobile devices, it’s certain that small businesses need to engage in mobile marketing. Then there’s the question: should you have a mobile-friendly website or an app? I’ll make…
Read MoreMost small businesses feature pictures of their team on their websites, social media platforms or even in their physical location. When customers see pictures of the business owner or your team, they will associate the quality of the picture with…
Read MoreDo you know that Google owns YouTube? You probably do. Google owns lots of things and is buying and creating more things every day. Google has a simple business goal: to take over the world. And one small part of achieving that goal…
Read MoreImagine a car designer saying, “It’s boring to have the brake on the right and the accelerator on the left. We need to stand out! Let’s put the brake next to this cup-holder.” How well would a car like this…
Read MoreAn effective technology setup is crucial for any small business marketing department. Strategy documents, forecasts, design documents and web files are all managed with computers. Here are some tips for helping you be more protected and productive with your IT setup.…
Read MoreIn the last few years, I’ve chosen WordPress as the web design platform for the vast majority of my clients’ websites. In fact, a colleague told me yesterday that his web team recommended they rebuild their entire site in WordPress,…
Read MoreA well-designed and regularly-updated blog can be a great addition to your marketing mix and sales-generating activities. This article will explain the pros and cons of blogs for small businesses and give you some expert tips for publishing a successful blog.
Read MoreMost businesses don’t realize that Google provides a variety of free tools to improve your website traffic. Here are some of the most useful free Google tools.
Read More