Small Business Marketing
If you’ve got a great product or service, what’s the best way to market and sell it? By letting customers try it out! Lighthouse Carwash does this whenever they open a new car wash. For the first few days, all…
Read MoreThe plumber ruined my plaster ceiling. A year later, the roofer broke my deck. They both told me, “I want to make this right.” Then, they did everything in their power to avoid paying. (With limited success. I’m pretty tenacious.)…
Read More“Getting Down to Business” had a great guest host for my segment this month, Christopher Pobieglo, President of Business Insurance Associates, Inc. Chris and I talked about Facebook marketing– tips for how to get customers through Facebook and how to keep…
Read MoreHow do I know your employees want to be cross-trained? They’ve told me. In my work with Yastrow & Company, we do extensive, in-depth employee research, and cross-training is the most universal request we hear. Practically every group of employees,…
Read MoreSome marketing professionals seem to think marketing is all about “pulling one over” on customers with their clever tactics. The trouble with this philosophy (besides being ethically problematic, of course) is that it just doesn’t work. Marketers aren’t smarter than…
Read MoreFacebook marketing is becoming increasingly important for certain kinds of businesses. These include locally owned businesses, brands with exceptional personality and organizations that inspire great loyalty in their customers. Sixty-one percent of Internet users visit social networking sites, like Facebook.…
Read MoreDo you have different marketing strategies for interacting with customers at each phase of the customer lifecycle? Most businesses don’t, but they should. The cost of acquiring a new customer can be quite high– think of traditional metrics like CPM,…
Read MoreEmail marketing should be alive and well in your marketing plan. You may ask, “What about Facebook/Twitter/LinkedIn? All the marketing buzz is about social media!” It’s true that social media is growing in popularity and marketing potential, as 61% of…
Read MoreIn this marketing podcast, I give marketing tips for making great first impressions. Your customer’s first impression could be your storefront or even your website, and what customers think determines if they will buy from you. And I also reveal…
Read MoreToday’s blog post is not about Prince– sorry to disappoint. Instead, it features of some of the best signs I’ve encountered around the world. In my travels, I’ve always taken an interest in the signs that businesses use to promote themselves.…
Read More