Small Business Marketing
As a business model, Redbox is on its way to completely replacing Blockbuster. And the company has accomplished this goal in a remarkably short time period. Examining the two business models reinforces the importance of creativity, flexibility and appealing to…
Read MoreIn an apparent effort to raise advertising revenues, Facebook is now encouraging individuals to develop a marketing plan for their personal lives by advertising “important news” to their friends and family. Find that hard to believe? It happened to me…
Read MoreWith 14.9 million users as of July 2012, Pinterest is certainly a growing social network. But should it be part of your marketing plan? If you answer “yes” to the questions in my Pinterest Marketing Checklist, a Pinterest marketing campaign should…
Read MoreThe message this week is short but powerful. It’s my #1 web design tip, which is: Design your website for what your customers care about. Don’t design for what your CEO cares about. Don’t design based on your past websites.…
Read MoreMy husband and I had a great experience dining at Jimmy G’s, so I wrote them a five-star review on Yelp. Less than an hour later, I received an email from Ross, the manager, thanking me for reviewing the restaurant.…
Read MoreYou played the game of telephone as a kid, right? From the Wikipedia article: “One person whispers a message to another, which is passed through a line of people until the last player announces the message to the entire group.…
Read MoreLately, I’ve heard many complaints about the new Facebook timeline for businesses. Change can certainly be unwelcome and inconvenient, but the new timeline design has actually improved Facebook marketing opportunities for businesses. A Simply Measured study released at the end…
Read MoreHow businesses can quickly integrate the new page design into their marketing efforts Savvy businesses already know that Facebook is launching a mandatory page design update for all businesses on March 30, 2012. This quick primer will help your business get…
Read MoreRoute 52 near Cincinnati is an interesting drive– it follows the Ohio River, takes you through some cute small towns and, surprisingly, presents drivers with a stark marketing lesson. That lesson is to think like a customer. On my drive,…
Read MoreMy colleague Joanne Glass recently shared an experience with me that all marketers can learn from. It starts with this excerpt from a deli’s marketing communication: During a quick glance at the menu, Joanne also spotted “Chichen Salad,” along with…
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