Small Business Marketing
Would AI-Generated Music Make Woody Guthrie Turn Over in His Grave? Folk music doesn’t seem like a likely candidate for a positioning strategy marketing analysis. Isn’t its main “position” anti-establishment? Au contraire. Music is also a business, as any musician knows.…
Read More
On the Road to Wrestlemania, Jey Uso Enjoys Status as Top Superstar In February, my 12-year-old sons received the birthday gift of a lifetime: tickets to WWE RAW live in Cincinnati. With a crowd of about 25,000, it was an…
Read More
Some Common Words Will Get Your Facebook Ad Rejected Automatically Facebook advertising policies comply with the Equal Opportunity Act and Fair Housing Act. The Department of Labor outlines: “Applicants to and employees of most private employers, state and local governments,…
Read More
Popular 26-Year-Old Review Platform Has Long Been Resource for Homeowners Along with a new tagline, Your Home for Everything Home, Angie’s List announced its name change to Angi in March 2021. Check out the intro video: What Will Change for…
Read More
Expand the Audience for Your Blog Posts by Sharing on LinkedIn Careful thought, research and writing go into crafting each blog post on your website. An easy way to get “double duty” out of this marketing effort is to share…
Read More
Cincinnati-based Busken Bakery was founded during the Great Depression, not an auspicious time to start a new business. In another daring move, each Presidential election, the bakery launches an all-out election season marketing campaign centering around cookies bearing the likeness…
Read More
Can LinkedIn Audience Expansion Save You Time? The Short Answer is: “Probably Not” The LinkedIn Advertising tool allows advertisers to expand their target audience definition automatically with LinkedIn Audience Expansion, which the company defines as: Audience Expansion allows you, as…
Read More
Social Platform Claims LinkedInAudience Network Expands Reach up to 25% Advertising on LinkedIn recently became more accessible for small business marketing budgets, so it’s worthwhile to delve into the intricacies of the ad platform. You may find find LinkedIn ads…
Read More
Cincinnati Veterinary Hospital Spreads Facebook Cheer with Quarantine Contest Grady Veterinary Hospital, a 24-hour emergency animal hospital in Cincinnati, has an active and engaged Facebook following of over 15,000 locals. I’m in charge of their marketing outreach, and photo contests…
Read More
Lowering the Minimum Daily Budget to $10 Makes Marketing on LinkedIn Possible for B2B Small Business As recently as a year ago, LinkedIn Advertising required a minimum daily ad budget of $50/day. Spending $1,500/month on one advertising platform is simply…
Read More