Social Media Marketing

17 Mar

Coronavirus and Groundhog’s Day: 2 Examples of Current Event Content Hooks

Blogging, Marketing, Marketing Planning, Small Business, Social Media Marketing, Web MarketingContent, Content Creation, Marketing Plan, Planning, Small Business Marketing0 Comments

How to Create Content When Your Small Business Isn’t Outlandishly Exciting For some small businesses, marketing content efforts are easy. When you sell something customers dream about, like clothing or food, creating content around your products and services is naturally…

03 Mar

Only 28% of Marketers Use Pinterest. Is This Social Platform a Hidden Gem?

Advertising, Marketing Theory, Small Business, Social Media Marketing, Web MarketingCustomer Engagement, Customers, Niche Marketing, Pinterest, Small Business Marketing, Social Media0 Comments

If Your Small Business Sells to Women, Parents, Millennials or International Citizens, Pinterest May Be a Marketing Win Pinterest doesn’t get a lot of attention from marketing experts these days. This low-competition environment could be a solid small business marketing…

12 Nov

Why Paid Search is a Good Marketing Investment Right Now

Advertising, Competitors, Google Ads, Marketing Planning, Marketing Theory, Social Media Marketing, Web MarketingCompetition, Google Ads, Marketing Strategy, Marketing tactics, Marketing Tips, Paid Search, Pay Per Click Advertising, Salesforce Research, Social Media0 Comments

Salesforce Research Reveals Social Advertising has High Competition, While Google Pay-Per-Click Lags in Popularity “Buy low and sell high” is the age-old investment advice. The same can sometimes be said for marketing investments. When your competitors are spending much of…

05 Nov

How to Defeat Writer’s Block and Publish Interesting Content for Your Audience

Blogging, Email Marketing, Facebook Marketing, Instagram Marketing, Marketing, Marketing Planning, Photography, Social Media Marketing, Video Marketing, WritingBlogging, Business Seasonality, Content, Email Marketing, Facebook, Instagram, LinkedIn, Photography, Social Media, Videos, Writing/Editing, YouTube0 Comments

There’s a small word that describes an essential part of marketing today: content. This one word represents a huge commitment. Day after day, week after week, marketers need to publish something new, interesting and effective. The schedule keeps going, and…

22 Oct

You Can Stop Marketing on Twitter Now – Unless Your Industry is Crypto

Marketing Science, Research, Small Business, Social Media Marketing, Web MarketingFacebook, Market Research, Small Business Websites, Social Media, Twitter, Web Marketing0 Comments

Twitter Drives Only 0.66% of all Website Visits New research into 3.25 billion website visits by GrowthBadger’s Kyle Byers shows that 6.44% of all web traffic comes from social media platforms like Facebook, Twitter, Reddit, etc. Facebook dominates as a…

15 Oct

New Research Shows Facebook is Still the Most Important Social Platform for Driving Website Traffic

Facebook Marketing, Marketing Science, Research, Social Media Marketing, Web MarketingFacebook, Google, Search Marketing, Small Business Websites, Web Marketing0 Comments

Facebook Drives 65.36% of All Social Media-Sourced Website Traffic, but Google Still Outpaces All Social In a survey of 3.25 billion website visits, GrowthBadger’s Kyle Byers discovered that Facebook is far and away the most effective social media platform for…

01 Oct

Employment Laws Still Apply When Advertising a Job on Facebook

Advertising, Employees, Facebook Marketing, Social Media MarketingEmployees, Facebook, Facebook Ads, Legal, Recruitment/Hiring, Social Media0 Comments

Posting a job opening for your small business on Facebook makes a lot of sense. It’s easy to do, and it’s free. Here’s an example of a job posting for my client TriState Water Works. Benefits of Facebook Job Postings…

10 Sep

3 Reasons Why Your Business Should Have a Blog, Even in a Social Media Era

Blogging, Customer Experience, Marketing Planning, Marketing Science, Small Business, Social Media Marketing, Web Marketing, WritingBlogging, Content, Google, Search Marketing, SEO, Small Business Websites, Social Media, Web Marketing0 Comments

Some businesses seem to be giving up on creating and publishing new content to their websites. Website Magazine predicted in 2015 that websites will become obsolete by 2020. But I still view a small business’s website as a critical part of…

13 Aug

This Hotel’s Marketing Campaign Went from Quirky to Creepy Real Fast

Advertising, Branding, Customer Experience, Facebook Marketing, Marketing, Social Media MarketingAdvertising, Branding, Campaigns, Facebook, Facebook Ads, FAIL, Marketing Personality, Motivating Customers0 Comments

Renaissance Hotels takes marketing inspiration from its name, seeking to evoke a sense of the renaissance era. It’s a solid brand strategy concept, as described on its website: We’re a hotel for the curious, the adventurous for those who see…

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