Small Business Marketing
Do You Know the 2 Tried-and-True Methods for Improving Your Competitive Position? A competitor analysis framework provides a structured way to go about researching and understanding the competitive landscape. For any brand, knowing who the competition is and what they…
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Salesforce Research Reveals Social Advertising has High Competition, While Google Pay-Per-Click Lags in Popularity “Buy low and sell high” is the age-old investment advice. The same can sometimes be said for marketing investments. When your competitors are spending much of…
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Poor Customer Service and Increased Competition Take a Toll on Yelp An active community of users and businesses makes Yelp valuable. Community members are individuals. As Yelp matures as a business, the temptation to de-humanize the community while developing cookie-cutter…
Read MoreSome small businesses are lucky enough to not have much direct competition. Maybe they’ve identified a previously-unknown niche. Or maybe they are so dominant in their market that others can’t squeeze in. But not even these small businesses are safe…
Read MoreFind the Differences that Matter to Beat the Competition Customers will always compare your small business to your competitors. Their frame of reference for evaluating you is often if you are better or worse than what they’ve experienced in the past.…
Read MoreIf your small business is at the leading edge of your industry, chances are competitors regularly copy everything you do. From innovative products to customer service standards to something as simple as the headline of an advertisement. Here’s one blatant…
Read MoreJust as the phone camera became good enough to replace small point-and-shoot models, and that industry appeared close to being obsolete, Nikon fought back with two new models that showed consumers needs they didn’t know they had. The Nikon 1…
Read MoreEnjoy this clever feud between two of Cincinnati’s famous pumpkin pie bakers as you raid the fridge for Thanksgiving leftovers. It started in 2010, when Frisch’s Big Boy purchased a billboard in front of Busken’s main bakery facility. This year,…
Read MoreIn Alaska, the Pebble Partnership has been marketing into the headwinds, faced with stiff opposition. This partnership is owned by two mining companies and is investigating the feasibility of mining one of the most significant discoveries in North America of copper,…
Read MoreDo you have different marketing strategies for interacting with customers at each phase of the customer lifecycle? Most businesses don’t, but they should. The cost of acquiring a new customer can be quite high– think of traditional metrics like CPM,…
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