Small Business Marketing
In the United States, 68% of adults use Facebook, which is more than 168 million people. These statistics indicate that, in all likelihood, enough of your customers and potential customers are on Facebook to make advertising on the platform worthwhile.…
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How Google Ads is Changing the Small Business Marketing Landscape After 18 years of serving up Google AdWords to Internet searchers, Google rebranded its behemoth advertising platform to Google Ads. The change helps advertisers understand that advertising with Google goes…
Read MoreI’m helping a client design a consumer rewards program, with the goal of increasing our competitive advantage and attracting new customers. Because the product mix has excellent margins, we can offer a program that provides high value to the customer. To…
Read MoreTake a look at your business card. If it looks like this, your card is failing at marketing your small business: Custom printing technology has advanced to make many premium elements realistically affordable for small businesses, such as gold foil, rounded…
Read MoreSmall businesses are particularly well suited to video marketing campaigns, as I wrote about in “How Videos Boost Your Small Business Marketing.” Usually, the founder or employees are personable characters, which result in compelling and memorable videos. To give you…
Read MoreCanned vegetables are certainly a commodity product. They’re cheaper than fresh, and often discredited as less nutritious than frozen vegetables. But if you drive through South Carolina, you’ll encounter a marketing campaign by Glory Foods that makes canned vegetables, well,…
Read MoreIt’s rare that I’m pleased to receive direct mail marketing, but I eagerly opened the nicely-designed piece sent from the Children’s Theatre of Cincinnati. They have some exciting shows this season, including adaptations of Alice in Wonderland and Tarzan. But I found…
Read MoreAlmost every pay-per-click advertising campaign has room for optimization. Today, let’s focus on one simple way to save money with your Google AdWords campaigns: adding negative keywords. A negative keyword prevents your ad from being triggered by a certain word or…
Read MoreThe department that writes marketing campaign headlines at Walmart clearly isn’t the same department that designs the automated app marketing: Make Mom Happy! Until Saturday, that is. After Saturday, Mom will have to fend for herself. Consider this weekly ad from Walmart a friendly reminder…
Read MoreBing Ads serve the Bing, Yahoo! and MSN search networks. According to most statistics, these networks account for around 36% of web searches. Basic math indicates that to reach a third more potential customers, you should advertise on the network. But…
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