Small Business Marketing
Marketing with video makes a lot of sense for small businesses. Customers love watching videos. Having videos on your website helps SEO. And video advertising gets better results than ads with text or images. Here are my five basic tips…
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Some small businesses hope to save marketing budget by relying on their Facebook, Yelp, Houzz or other social media presences to represent them on the Internet. Often, these are service-based, local businesses like restaurants, salons, groomers, etc. But there are…
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“Beautiful, free-to-use stock photography for my business?” you may be thinking, “Why not just promise me a unicorn?” But it’s true! Photographers contribute to a few free stock photography websites, and the licenses are very expansive. Businesses can use these…
Read MoreGreen City Resources designed and installed this beautiful habitat garden on the roof of Macy’s Corporate Headquarters in Cincinnati. Rose Seeger and I produced a video to help prospective gardeners learn about the five elements needed to grow your own…
Read MoreSmall businesses are particularly well suited to video marketing campaigns, as I wrote about in “How Videos Boost Your Small Business Marketing.” Usually, the founder or employees are personable characters, which result in compelling and memorable videos. To give you…
Read MoreMarketing on social media is great for small businesses because you can connect with customers on a very personal level. Posting content like videos, quizzes and pictures helps customers feel closer to your business and remember you more frequently. However,…
Read MoreAlmost every pay-per-click advertising campaign has room for optimization. Today, let’s focus on one simple way to save money with your Google AdWords campaigns: adding negative keywords. A negative keyword prevents your ad from being triggered by a certain word or…
Read MoreBlogging has been around since the 1990’s, and the practice has been fairly universally panned ever since. In the early days, detractors sneered that no one wants to read what bloggers ate for lunch (before the rise of foodie blogs proved…
Read MoreBing Ads serve the Bing, Yahoo! and MSN search networks. According to most statistics, these networks account for around 36% of web searches. Basic math indicates that to reach a third more potential customers, you should advertise on the network. But…
Read MoreLinkedIn is a great prospecting tool for B2B companies. In this article, learn more about finding leads on the platform. (If you’ve already established that you should develop a LinkedIn strategy, based on my article, “Is LinkedIn Right for Marketing…
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