Small Business Marketing
As a business model, Redbox is on its way to completely replacing Blockbuster. And the company has accomplished this goal in a remarkably short time period. Examining the two business models reinforces the importance of creativity, flexibility and appealing to…
Read MoreThe basic marketing question, “What is a brand?” is rarely even adequately covered in marketing classes. But understanding your business’s brand is the most crucial concept for any marketing effort to be successful. So, what is it, then? Your brand…
Read MoreRoute 52 near Cincinnati is an interesting drive– it follows the Ohio River, takes you through some cute small towns and, surprisingly, presents drivers with a stark marketing lesson. That lesson is to think like a customer. On my drive,…
Read MoreDesign isn’t the veneer that’s slapped on at the end of a project. It isn’t just “pretty” or “nice to have.” Design doesn’t come from consensus. It’s not something a committee of competing interests can develop. Design isn’t just for…
Read MoreIf you’ve got a great product or service, what’s the best way to market and sell it? By letting customers try it out! Lighthouse Carwash does this whenever they open a new car wash. For the first few days, all…
Read MoreCity planning and zoning divisions can be a thorn in a marketer’s side. But if you don’t know the ordinances of your town, you could end up like this guy, who was slapped with a $500 fine for marketing with…
Read MoreToday’s blog post is not about Prince– sorry to disappoint. Instead, it features of some of the best signs I’ve encountered around the world. In my travels, I’ve always taken an interest in the signs that businesses use to promote themselves.…
Read MoreHave you ever driven past a small business and thought it looked dingy, dilapidated or outdated? Have you ever been on a website that felt cumbersome to use, with the information you sought hard to find? Perhaps you think the…
Read MoreRecently, my colleague David Weatherholt sponsored a young 4-Her raising a pig. He brought her on his radio show, “Getting Down to Business”(in Anchorage on Fox News Talk 1020), to discuss the adventures of young entrepreneurialism. This topic inspired me…
Read MoreDave Weatherholt invited me on his show, “Getting Down to Business” to talk about creative marketing ideas for small business. What’s the most creative thing I could think to say? “Every experience a customer has with you, they consider that…
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