Small Business Marketing
Who are these people who write reviews on websites like Yelp, Amazon and Angie’s List? And why do they have so much power over your success? Contrary to some opinions I’ve heard, online reviewers usually aren’t just disgruntled customers or…
Read MoreFor many of the small businesspeople I advise, Twitter is one of the most confusing or overwhelming social media networks to make sense of. The barrage of information on Twitter is unrelenting, and it’s hard to know what strategies will work…
Read MoreHave you ever had a customer reach out to you with a customer service issue on social media? Most businesses think of social media as only a marketing tool (if they think of these channels at all). But including social…
Read MoreWhen marketing your small business, keep in mind that customers are naturally less interested in seeing your marketing messages than you are in sharing them. One simple way to make it easier for customers to engage with your marketing content is…
Read MoreA few weeks ago, we answered the question Is Facebook Right for Marketing my Small Business? Today we shift focus to a different social media marketing platform, LinkedIn. LinkedIn is a professional networking platform with social elements, like status updates, groups and…
Read MoreThese days, video content is a powerful marketing tool. Each month, 45.4% of internet users view at least one video. Each day, 100 million internet users watch video content. And Video Brewery reports that 90% of one online retailer’s customers…
Read MoreThe Google Display Network is part of Google’s advertising universe. Businesses place text, image or video ads on websites that partner with Google. The Display Network can be an effective way to reach potential customers who are interested in your…
Read MoreMost businesses know about Search Advertising with Google AdWords, and use the service fairly effectively to advertise to potential customers searching for products and services like theirs. Fewer take advantage of Google’s complementary Display Network, which promotes ads on websites…
Read MoreImagine a car designer saying, “It’s boring to have the brake on the right and the accelerator on the left. We need to stand out! Let’s put the brake next to this cup-holder.” How well would a car like this…
Read MoreWith 14.9 million users as of July 2012, Pinterest is certainly a growing social network. But should it be part of your marketing plan? If you answer “yes” to the questions in my Pinterest Marketing Checklist, a Pinterest marketing campaign should…
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