Small Business Marketing
Here’s some great marketing advice from author P.D. Eastman, in the toddler board book, Big Dog… Little Dog: Every small business faces marketing problems. Keep in mind that your problems are probably not big problems. Big problems are literally life and…
Read MoreMarketing gimmicks give marketing a bad name. The worst form of marketing gimmick is falsely promoting a cause to profit from it. These days, this tactic usually takes the form of “green marketing.” Take, for instance, this “Save the Earth…
Read MoreGroupon is the group coupon website that features daily deals– if enough customers want to buy the deal, they get a coupon for a 50-90% discount. Otherwise, the deal is canceled. But since the discounts are hefty, and Groupon itself…
Read MoreIn the near future, Google might not be such a hot-shot in the web marketing world. “That’s crazy!” you might think. Indeed, Google has been the major research resource for the vast majority of web users. And today, Google still accounts for…
Read MoreYou played the game of telephone as a kid, right? From the Wikipedia article: “One person whispers a message to another, which is passed through a line of people until the last player announces the message to the entire group.…
Read MoreRoute 52 near Cincinnati is an interesting drive– it follows the Ohio River, takes you through some cute small towns and, surprisingly, presents drivers with a stark marketing lesson. That lesson is to think like a customer. On my drive,…
Read MoreMarketers are a creative bunch, and we like to create new things. But sometimes the pursuit of the “new” can go overboard. I started thinking about all the different kinds of “marketing” I’ve experienced, and the list began to get…
Read MoreA couple weeks ago, I published a post imploring businesses to be good. Being good is important for your business, though it might not make your marketing any easier. But what if your business is not just good, it’s awesome? Being…
Read MoreAlthough marketers aren’t typically viewed as writers, every aspect of great marketing requires talented writing and precise editing. If there are any doubters, just observe this example from Starbucks: Not only is this poster confusing, it has a glaring typo.…
Read MoreFacebook marketing is becoming increasingly important for certain kinds of businesses. These include locally owned businesses, brands with exceptional personality and organizations that inspire great loyalty in their customers. Sixty-one percent of Internet users visit social networking sites, like Facebook.…
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