Small Business Marketing
Social Platform Claims LinkedInAudience Network Expands Reach up to 25% Advertising on LinkedIn recently became more accessible for small business marketing budgets, so it’s worthwhile to delve into the intricacies of the ad platform. You may find find LinkedIn ads…
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The Rule of “First Impressions” Definitely Applies When Marketing with Direct Mail Receiving a direct mail piece is like meeting a new person. You’re either instantly attracted to it, or you forget about it immediately. Direct mail needs to be…
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Pictures of Animals in Advertising Increase Customer Engagement It comes as no surprise that most people love and enjoy animals. Incorporating the natural love of animals into your marketing campaigns can be a short-cut to evoking desirable emotions and behaviors…
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Lowering the Minimum Daily Budget to $10 Makes Marketing on LinkedIn Possible for B2B Small Business As recently as a year ago, LinkedIn Advertising required a minimum daily ad budget of $50/day. Spending $1,500/month on one advertising platform is simply…
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Small Businesses May Find Their Perfect Audience with Google’s Highly-Detailed Targeting All small businesses should explore the options in Google’s Audiences to see if their perfect potential customers can be reached through Google Display Ads. Here are a few samples…
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Toy Brand LEGO Disappoints Customers with Easter Campaign With stay-at-home guidelines sweeping the United States, LEGO’s “Build a Better Easter Basket” marketing campaign seems to have been more popular than the brand could have ever imagined. Parents viewed LEGO as…
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Don’t Jump Right into Buying Ads! When a small business decides that it’s time to run a marketing campaign, they often want to get started showing ads right away. It could be that there’s an important date or purchasing season…
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Investing in billboard advertising requires significant budget. Here’s one estimate of what a billboard may cost small businesses: The cost of billboard advertising depends on format, circulation, demographics, and impressions. Physical billboard costs average $250 per month in rural areas,…
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If Your Small Business Sells to Women, Parents, Millennials or International Citizens, Pinterest May Be a Marketing Win Pinterest doesn’t get a lot of attention from marketing experts these days. This low-competition environment could be a solid small business marketing…
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Beginning in November 2019, Amazon advertisers gained a handy new tool for their ad campaigns. Customer “Search Terms” show exactly what customers searched for before clicking on your ad. First, Understand How Ad Keywords Work When you create a list…
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