Small Business Marketing
Employees play an important role in small business marketing– even when they aren’t in the marketing department. Customers’ impressions and beliefs about your business are largely built around interactions they have with your employees. So, it’s important that employees believe…
Read MoreHaving a regularly-updated blog is an important part of your small business marketing strategy. Well-written blog posts help your organic SEO rankings and give customers a reason to explore your site. These articles can also be used in your email…
Read MoreSome small businesses are lucky enough to not have much direct competition. Maybe they’ve identified a previously-unknown niche. Or maybe they are so dominant in their market that others can’t squeeze in. But not even these small businesses are safe…
Read MoreLet’s say you have a great idea for marketing your small business– building a vibrant Twitter following, partnering with a local civic organization to host community events or offering a compelling referral program to customers. Now what? How do you…
Read MoreA great campfire story compels the audience to listen, eager to hear what happens next. And they will remember the story, to share with others later. Wouldn’t you love for your marketing to capture some of that feeling? Unfortunately, small…
Read MoreWith somewhere around half of all web traffic originating from people using mobile devices, it’s certain that small businesses need to engage in mobile marketing. Then there’s the question: should you have a mobile-friendly website or an app? I’ll make…
Read MoreSometimes, small business marketing can feel rushed and put you under pressure. When business owners first talk to me about their marketing efforts, they usually express a sense of anxiety, asking question like: How do I know I’m doing enough…
Read MoreWhen a business doesn’t understand its customers or know what’s important to them, it’s tempting to “throw things at the wall to see what sticks.” The result is usually confusing and bland (what a combination!). Check out this supposed tagline on a newsletter…
Read MoreMore than 50% of customers view email marketing communications or social media marketing campaigns on a smartphone. This means every message you share must keep mobile in mind or risk being ignored by half of your customers. Here are some tips…
Read MoreSmall businesses benefit from the joy and luxury of being personality-driven. Also, when you’re small, you can more easily choose a focused strategy to serve a niche market. (Large companies usually need to serve large markets, in order to earn…
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