Small Business Marketing
90 Million Americans Call Themselves “WWE Fans” WWE, World Wrestling Entertainment, is a decades-old brand whose origin story dates back to 1953. My experience with WWE dates back to 2002, when my superfan boyfriend took me to a Raw live event.…
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On the Road to Wrestlemania, Jey Uso Enjoys Status as Top Superstar In February, my 12-year-old sons received the birthday gift of a lifetime: tickets to WWE RAW live in Cincinnati. With a crowd of about 25,000, it was an…
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Plus, 5 More Big-Brand Logo Launches Illustrate 2025 Design Trends In early 2025, the public broadly mocked Walmart for its highly-publicized new brand strategy marketing effort. In its PR release for a modest refresh of its brand identity, Walmart gushed: “Walmart…
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Intuit Shows Customer Intuition in Spots Featuring Cobra Kai Sensei Released in 1984, The Karate Kid opened to critical and audience acclaim, and was “Hollywood’s biggest sleeper hit of the year.” This underdog story follows young Daniel LaRusso as he…
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Children’s Clothing Brand Smockingbird Reaches Out to Christmas Party-Goers Known for their old-fashioned smocked bloomers, dresses and “bubbles,” the Smockingbird brand might, at first, seem a bit stuffy. Here’s an example of the brand’s Christmas line for kids. Funny Facebook…
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New Website, Logo and Design Details Welcome Library Patrons The Cincinnati & Hamilton County Public Library recently launched an updated website, complete with a new name and beautiful visual brand. The effort is a great example of infusing an organization’s…
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Being a Pirate is All About Branding Based on the book The Invisible Hook: The Hidden Economics of Pirates comes a new hilarious video on the marketing of piracy. “Branding be bringing in the booty.” P.S. Shoutout to my fellow…
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Ritter and Hagee Show It’s Possible to Be Both Responsible and Amusing From a marketing perspective, I found the montage “Every Covid-19 Commercial is Exactly the Same” hilarious and an important reminder that following the crowd doesn’t inspire customers. As…
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Long Island Watch owner Mark made a surprising announcement one day on his YouTube channel: “Today I will share a short story with you; after being a watch merchant on Amazon for over 14 years, my store has been suspended…
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Renaissance Hotels takes marketing inspiration from its name, seeking to evoke a sense of the renaissance era. It’s a solid brand strategy concept, as described on its website: We’re a hotel for the curious, the adventurous for those who see…
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