Small Business Marketing
An editorial calendar helps answer the question, “What am I supposed to do next?” It’s a tactical element of your small business marketing plan that lays out the month, quarter or year. With only a few hours of work, you’ll…
Read MoreEmployees play an important role in small business marketing– even when they aren’t in the marketing department. Customers’ impressions and beliefs about your business are largely built around interactions they have with your employees. So, it’s important that employees believe…
Read MoreHaving a regularly-updated blog is an important part of your small business marketing strategy. Well-written blog posts help your organic SEO rankings and give customers a reason to explore your site. These articles can also be used in your email…
Read MoreLet’s say you have a great idea for marketing your small business– building a vibrant Twitter following, partnering with a local civic organization to host community events or offering a compelling referral program to customers. Now what? How do you…
Read MoreA great campfire story compels the audience to listen, eager to hear what happens next. And they will remember the story, to share with others later. Wouldn’t you love for your marketing to capture some of that feeling? Unfortunately, small…
Read MoreWith somewhere around half of all web traffic originating from people using mobile devices, it’s certain that small businesses need to engage in mobile marketing. Then there’s the question: should you have a mobile-friendly website or an app? I’ll make…
Read MoreSometimes, small business marketing can feel rushed and put you under pressure. When business owners first talk to me about their marketing efforts, they usually express a sense of anxiety, asking question like: How do I know I’m doing enough…
Read MoreMost small businesses feature pictures of their team on their websites, social media platforms or even in their physical location. When customers see pictures of the business owner or your team, they will associate the quality of the picture with…
Read MoreWhen a business doesn’t understand its customers or know what’s important to them, it’s tempting to “throw things at the wall to see what sticks.” The result is usually confusing and bland (what a combination!). Check out this supposed tagline on a newsletter…
Read MoreMore than 50% of customers view email marketing communications or social media marketing campaigns on a smartphone. This means every message you share must keep mobile in mind or risk being ignored by half of your customers. Here are some tips…
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