Small Business Marketing
Big Box Retailers Like Sam’s Club Make Space for Healthier Brands Bobo’s, Poppi & OLIPOP Thanks to consumer demand and increasing regulatory pressure, “better-for-you” packaged foods are gaining shelf space across America’s grocery stores. These brand strategy examples show how…
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How to Understand Your Customers, with 14 Specific Examples Market segmentation helps brands understand customer groups and reach them more effectively. There are many types of market segmentation, and the field can easily become overwhelming. But Insight to Action specializes…
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On the Road to Wrestlemania, Jey Uso Enjoys Status as Top Superstar In February, my 12-year-old sons received the birthday gift of a lifetime: tickets to WWE RAW live in Cincinnati. With a crowd of about 25,000, it was an…
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How 64% of Ardent Americans Celebrate Love in 2025 In recent years, Valentine’s Day has become the fastest-growing US holiday in popularity. Let’s explore growth strategy examples in the biggest categories for Valentine’s Day: According to research by Numerator, all major holidays are…
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Plus, 5 More Big-Brand Logo Launches Illustrate 2025 Design Trends In early 2025, the public broadly mocked Walmart for its highly-publicized new brand strategy marketing effort. In its PR release for a modest refresh of its brand identity, Walmart gushed: “Walmart…
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Contractors Get Creative as Affluent Households Grow Reluctant to Invest in Big-Ticket Projects For the home services industry, much growth potential comes from affluent households. Growth strategy marketing typically targets these consumers with lifestyle enhancements like a backyard pool oasis,…
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Way back in 2019, experiential marketing was taking the world by storm. Eventbrite defined it as: “Experiential marketing is a strategy that engages consumers using branded experiences. Sometimes referred to as ‘live marketing’ or ‘event marketing experience,’ the idea is to create a memorable…
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Some Common Words Will Get Your Facebook Ad Rejected Automatically Facebook advertising policies comply with the Equal Opportunity Act and Fair Housing Act. The Department of Labor outlines: “Applicants to and employees of most private employers, state and local governments,…
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Popular 26-Year-Old Review Platform Has Long Been Resource for Homeowners Along with a new tagline, Your Home for Everything Home, Angie’s List announced its name change to Angi in March 2021. Check out the intro video: What Will Change for…
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When setting up a new Google Ad Campaign, Google is pretty insistent about adding the display network option to the search network. Reaching more people across three million sites and apps sounds appealing. Why wouldn’t you want to do that?…
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