Small Business Marketing
Amazon’s Marketing Campaign too Clever by Half For three days, the Amazon 2020 toy catalog sat on my dining room table unopened. Finally, at dinner, I ask the kids, “Don’t you want to look at the toy catalog?” “What toy…
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Intuit Shows Customer Intuition in Spots Featuring Cobra Kai Sensei Released in 1984, The Karate Kid opened to critical and audience acclaim, and was “Hollywood’s biggest sleeper hit of the year.” This underdog story follows young Daniel LaRusso as he…
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Cincinnati-based Busken Bakery was founded during the Great Depression, not an auspicious time to start a new business. In another daring move, each Presidential election, the bakery launches an all-out election season marketing campaign centering around cookies bearing the likeness…
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Understand Your Customers to Reach Them on Facebook Facebook Ad Audiences have a dizzying array of options for reaching users who might be interested in your advertising. It’s easy to select too many options and advertise to users who only…
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Small Business Marketing Can’t Compete with Politic’s Billions During a Presidential election year, media outlets benefit from an infusion of ad revenue from politicians and activist groups of all sorts. Obama vs. McCain resulted in $2.4 billion spent on the…
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Apple Introduces More Mobile Privacy Choices In June, Apple previewed iOS 14, the operating system that iPhone and iPad users can begin upgrading to this fall. One of the announcements included this controversial bit about user privacy features: “All apps…
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If you’ve decided to focus on Google Ads over SEO for your small business marketing strategy, that doesn’t mean SEO can’t play an important role. These 3 SEO tips will help your Google Ads: Display more frequently Cost less Rank…
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SEO for Organic Search Isn’t as “Free” as People Think In the marketing world, I’ve regularly run across professionals who have an aversion to Google Ads because they cost money. The argument goes, “Why would you pay to show up…
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Enrolling ebooks in KDP Select provides a nice revenue stream for many authors. But until now, authors couldn’t trace any Kindle Unlimited (KU) or Kindle Owners’ Lending Library (KOLL) page reads to specific advertising campaigns. With the new “KENP Read”…
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Can LinkedIn Audience Expansion Save You Time? The Short Answer is: “Probably Not” The LinkedIn Advertising tool allows advertisers to expand their target audience definition automatically with LinkedIn Audience Expansion, which the company defines as: Audience Expansion allows you, as…
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