Small Business Marketing
Take a look at your business card. If it looks like this, your card is failing at marketing your small business: Custom printing technology has advanced to make many premium elements realistically affordable for small businesses, such as gold foil, rounded…
Read MoreSmall Business Maintains the Marketing Edge with Customer Engagement In a recent poll with 58 senior-level retail executives, a mere 10% listed store associates as one of the top factors affecting their brand’s customer engagement. Instead of the people in…
Read MoreGreen City Resources designed and installed this beautiful habitat garden on the roof of Macy’s Corporate Headquarters in Cincinnati. Rose Seeger and I produced a video to help prospective gardeners learn about the five elements needed to grow your own…
Read MoreSmall businesses are particularly well suited to video marketing campaigns, as I wrote about in “How Videos Boost Your Small Business Marketing.” Usually, the founder or employees are personable characters, which result in compelling and memorable videos. To give you…
Read MoreCanned vegetables are certainly a commodity product. They’re cheaper than fresh, and often discredited as less nutritious than frozen vegetables. But if you drive through South Carolina, you’ll encounter a marketing campaign by Glory Foods that makes canned vegetables, well,…
Read MoreA good parody makes the audience somewhat uncomfortable, even as they laugh. The humor has to hit close to home to be truly funny. As you watch “Weird Al” Yankovic’s music video for “Mission Statement,” which buzzwords are a little…
Read MoreMarketing on social media is great for small businesses because you can connect with customers on a very personal level. Posting content like videos, quizzes and pictures helps customers feel closer to your business and remember you more frequently. However,…
Read MoreLinkedIn is a critical social media tool for networking, while adding significant value to B2B marketing and sales. I recommend that every individual stay active on the network, along with regularly updating your profile. Many businesses should have a LinkedIn strategy, too. When LinkedIn launched…
Read MoreJames Free Jewelers is enjoying success with a clever marketing strategy tailored for engaged couples. With any bridal purchase over $5000, customers receive a free 4-day, 3-night honeymoon cruise. This offer is much more attention-grabbing and interesting than a straight percentage…
Read MoreStrangely, reality TV has fostered a golden era of business-focused television. Whether it’s Lori Greiner detailing why a product is “a hero or a zero,” Marcus Lemonis cutting through complicated shareholder agreements or Gordon Ramsay refocusing managers on the primacy of the guest…
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