Small Business Marketing
Someone arbitrarily decided that June is Backup Awareness month. Let’s celebrate with this pie chart from Backblaze: It’s hard to believe that almost half of computer owners never back up or only back up once a year. These users are…
Read MoreAlmost every pay-per-click advertising campaign has room for optimization. Today, let’s focus on one simple way to save money with your Google AdWords campaigns: adding negative keywords. A negative keyword prevents your ad from being triggered by a certain word or…
Read MoreBlogging has been around since the 1990’s, and the practice has been fairly universally panned ever since. In the early days, detractors sneered that no one wants to read what bloggers ate for lunch (before the rise of foodie blogs proved…
Read MoreThe department that writes marketing campaign headlines at Walmart clearly isn’t the same department that designs the automated app marketing: Make Mom Happy! Until Saturday, that is. After Saturday, Mom will have to fend for herself. Consider this weekly ad from Walmart a friendly reminder…
Read MoreBing Ads serve the Bing, Yahoo! and MSN search networks. According to most statistics, these networks account for around 36% of web searches. Basic math indicates that to reach a third more potential customers, you should advertise on the network. But…
Read MoreMarketing can be simply defined as the ways you influence customers to buy from you. And to influence effectively, you should understand your customers. Knowing your customers will help you communicate with them in meaningful ways and choose media channels they…
Read MoreSince I named my small business marketing firm Zoo in a Jungle Marketing, it’s pretty clear that I approve of marketing metaphors. Taken from Peter DeVries’ quote “Life is a zoo in a jungle,” my company name promotes stepping outside…
Read MoreLinkedIn is a great prospecting tool for B2B companies. In this article, learn more about finding leads on the platform. (If you’ve already established that you should develop a LinkedIn strategy, based on my article, “Is LinkedIn Right for Marketing…
Read MoreNaming products and services is an incredibly important element to your branding strategy and marketing plan. Ideal product names are clearly descriptive, motivating to customers and memorable. Or, you could take LG’s example and go with the alphabet soup approach: The LG G…
Read MoreDirect mail is expensive, and a large part of that expense is the growing cost of postage. But USPS offers a marketing program that significantly reduces postage costs called Every Door Direct Mail. In my experience, postage costs can be…
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