Small Business Marketing
It’s rare that I’m pleased to receive direct mail marketing, but I eagerly opened the nicely-designed piece sent from the Children’s Theatre of Cincinnati. They have some exciting shows this season, including adaptations of Alice in Wonderland and Tarzan. But I found…
Read MoreIn Small Business Marketing, Receptionists Are on the Front Line Receptionist positions are often considered entry-level with high turnover. Small businesses don’t spend much time training the receptionist, sometimes just giving her an admonition to be friendly and punctual. But from…
Read MoreBlogging has been around since the 1990’s, and the practice has been fairly universally panned ever since. In the early days, detractors sneered that no one wants to read what bloggers ate for lunch (before the rise of foodie blogs proved…
Read MoreThe department that writes marketing campaign headlines at Walmart clearly isn’t the same department that designs the automated app marketing: Make Mom Happy! Until Saturday, that is. After Saturday, Mom will have to fend for herself. Consider this weekly ad from Walmart a friendly reminder…
Read MoreEmployees play an important role in small business marketing– even when they aren’t in the marketing department. Customers’ impressions and beliefs about your business are largely built around interactions they have with your employees. So, it’s important that employees believe…
Read MoreThe best medical professionals are passionate about the science and practice of their areas of specialty. Patients want to know you have expertise and want to feel reassured they will receive the best care. But patients are almost never as…
Read MoreFinishing a significant small business marketing initiative like a website redesign is an exciting time! After possibly months of work and waiting, your new website is ready to be launched and revealed to customers. Or is it? There’s a critical last…
Read MoreHere’s a cautionary tale and follow-up to last week’s defense of marketing implementation. Be wary of implementing any marketing communication without an effective strategy. Marketing strategy is really important! Check out this startling example of bad marketing implementation I stumbled across…
Read MoreFind the Differences that Matter to Beat the Competition Customers will always compare your small business to your competitors. Their frame of reference for evaluating you is often if you are better or worse than what they’ve experienced in the past.…
Read MoreHave you ever had a customer reach out to you with a customer service issue on social media? Most businesses think of social media as only a marketing tool (if they think of these channels at all). But including social…
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