Small Business Marketing
As a small business, if you have an automated phone system, it’s killing your marketing. From your customer’s perspective, everything you do is marketing. And the upbeat, chipper voice on your phone system drowns out all other marketing attempts. When customers hear…
Read MoreWhen marketing your small business, keep in mind that customers are naturally less interested in seeing your marketing messages than you are in sharing them. One simple way to make it easier for customers to engage with your marketing content is…
Read MoreCheck out this graphic of the Marketing Technology Universe from chiefmartec.com: With all these categories and marketing companies vying for attention, I can see why marketing is confusing for many small businesses. But it doesn’t have to be. Forget about the…
Read MoreThere’s a curious phenomenon at church potlucks, which anyone who has cooked for one has witnessed. Simply cooking a dish you know to be delicious is not enough to entice people to eat it. As my mom taught me, you have…
Read MoreResearch is the best way to start a small business marketing strategy. Specifically, conducting research with your customers will help you learn what they care about, why they buy from you, what problems most affect them and other important issues…
Read MoreAs a business model, Redbox is on its way to completely replacing Blockbuster. And the company has accomplished this goal in a remarkably short time period. Examining the two business models reinforces the importance of creativity, flexibility and appealing to…
Read MoreIn an apparent effort to raise advertising revenues, Facebook is now encouraging individuals to develop a marketing plan for their personal lives by advertising “important news” to their friends and family. Find that hard to believe? It happened to me…
Read MoreWith 14.9 million users as of July 2012, Pinterest is certainly a growing social network. But should it be part of your marketing plan? If you answer “yes” to the questions in my Pinterest Marketing Checklist, a Pinterest marketing campaign should…
Read MoreThe message this week is short but powerful. It’s my #1 web design tip, which is: Design your website for what your customers care about. Don’t design for what your CEO cares about. Don’t design based on your past websites.…
Read MoreMy husband and I had a great experience dining at Jimmy G’s, so I wrote them a five-star review on Yelp. Less than an hour later, I received an email from Ross, the manager, thanking me for reviewing the restaurant.…
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