Customer Experience

23 Apr

Facebook Reviews Are Gone

Customer Experience, Customers, Facebook Marketing, Relationships, Social Media MarketingCustomer Engagement, Facebook, Facebook Recommendations, Reputation, Reviews, Social Media0 Comments

Recommendations Now Replace Reviews on Facebook If you visit your business’s Facebook Reviews page, you’ll notice it has a new look, and one critical piece is apparently missing. Customers can no longer write reviews! The familiar star ratings are gone!…

09 Apr

Email Marketing: Give Your Customers Something to Click On

Customer Experience, Email Marketing, Marketing Theory, Web MarketingBusiness Seasonality, Business Strategy, Customer Engagement, Email Marketing, Marketing Strategy, TriState Water Works, Web Marketing0 Comments

Create Content Complimentary to Both Your Audience’s Interests and Your Business Needs My client TriState Water Works has two important business seasons for irrigation maintenance: Spring Start-Up and Fall Winterization. Email marketing is an important part of helping our customers…

14 Mar

Once Upon a Child’s New Marketing Strategy Blends Online and In-Store Experiences

Branding, Business Plan, Customer Experience, Employees, Facebook Marketing, Web MarketingBranding, Customer Engagement, Facebook, Marketing Case Study, Once Upon a Child, Small Business Retailing0 Comments

Small Business Marketing Case Study My favorite resale shop for kids clothes, toys and gear took a risk last year when it shifted focus from its popular Facebook brand page in favor of creating individual pages for each local store.…

28 Feb

Why Have a Website When Your Customers are on Social Media?

Customer Experience, Internet, Marketing, Social Media Marketing, Web Design Tips, Web MarketingFacebook, Google Ads, Houzz, Instagram, Small Business Websites, Social Media, Twitter, Yelp0 Comments

Some small businesses hope to save marketing budget by relying on their Facebook, Yelp, Houzz or other social media presences to represent them on the Internet. Often, these are service-based, local businesses like restaurants, salons, groomers, etc. But there are…

15 Nov

Act from the Perspective of Your Customers

Customer Experience, Customers, Relationships, SellingCommunication, Customer Engagement, Customers, Everything is marketing, Relationship Marketing0 Comments

Today, a client and I received a group text message from a marketing services vendor: “Need to get your credit card today if possible. Got your bill together.” I understand this vendor’s perspective. It’s nearing the end of the year,…

08 Nov

It’s Election Day. You Won’t Read this Post.

Blogging, Customer Experience, Marketing Planning, Social Media Marketing, WritingAdvertising, Campaigns, Communication, Content, Email Marketing, Facebook, Holidays, Marketing Calendar, Marketing Copy, Marketing Plan, Planning, Social Media, Writing/Editing0 Comments

Except you might read my post now that I’ve included a shameless mention of Election Day. When your customers are universally interested in an event or holiday, don’t change the subject. Work with it. Although cycles of celebration may not…

18 Oct

Think Like a Minimalist to Get Your Marketing Message Across

Advertising, Customer Experience, Customers, Marketing, Marketing Theory, PhilosophyAdvertising, Communication, Customer Engagement, Delight Customers, Good marketing example, Marketing messages, Minimalist Marketing, Motivating Customers, Steve Yastrow0 Comments

I’m helping a client design a consumer rewards program, with the goal of increasing our competitive advantage and attracting new customers. Because the product mix has excellent margins, we can offer a program that provides high value to the customer. To…

04 Oct

Big Businesses Just Don’t Get Customers

Branding, Customer Experience, Employees, Small BusinessBranding, Customer Engagement, Motivating Customers, Small Business Marketing0 Comments

Small Business Maintains the Marketing Edge with Customer Engagement In a recent poll with 58 senior-level retail executives, a mere 10% listed store associates as one of the top factors affecting their brand’s customer engagement. Instead of the people in…

02 Aug

A Small Business Marketing Campaign that Understands the Customer

Customer Experience, Customers, Marketing, Small Business, word-of-mouth marketingCampaigns, Delight Customers, Marketing Strategy, Small Business Marketing, Small Business Retailing0 Comments

James Free Jewelers is enjoying success with a clever marketing strategy tailored for engaged couples. With any bridal purchase over $5000, customers receive a free 4-day, 3-night honeymoon cruise. This offer is much more attention-grabbing and interesting than a straight percentage…

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