Customer Experience

05 May

Cincinnati Optometrist Bucks Somber Marketing Trends Popular During Coronavirus

Branding, Customer Experience, Email Marketing, Marketing, Small Business, Video MarketingBranding, COVID-19, Customer Engagement, Email Marketing, Market Trends, Ritter and Hagee Optometrists, Small Business Marketing, Video Marketing0 Comments

Ritter and Hagee Show It’s Possible to Be Both Responsible and Amusing From a marketing perspective, I found the montage “Every Covid-19 Commercial is Exactly the Same” hilarious and an important reminder that following the crowd doesn’t inspire customers. As…

Plan Your Marketing Campaigns from Start to Logistics

14 Apr

An Amazing Marketing Idea Isn’t Enough When You Can’t Deliver

Advertising, Customer Experience, Facebook Marketing, Social Media MarketingCampaigns, Customer Service, LEGO, Marketing Campaign Playbook, Marketing Plan, Planning0 Comments

Toy Brand LEGO Disappoints Customers with Easter Campaign With stay-at-home guidelines sweeping the United States, LEGO’s “Build a Better Easter Basket” marketing campaign seems to have been more popular than the brand could have ever imagined. Parents viewed LEGO as…

07 Apr

When Automated Customer Service Hurts the Bottom Line

Amazon Marketing, Customer Experience, Marketing Theory, Relationships, Small BusinessAmazon.com, Automation, Customer Engagement, Customer Loyalty, Customer Service, Small Business Marketing0 Comments

An Amazon Example for Small Business This morning, I received an email from Amazon’s automated customer support telling me that a product I ordered couldn’t be delivered, and I’d receive a refund. Also, “This email was sent from an email…

31 Mar

How to Stay Connected with Customers in Troubled Times

Customer Experience, Customers, Facebook Marketing, Instagram Marketing, Marketing Videos, Relationships, Small Business, Social Media Marketing, Video MarketingEmail Marketing, Marketing in Troubled Times, Small Business Marketing, Social Media0 Comments

COVID-19 has most of us at home and wondering how to stay connected. If your business is essential, or you have online operations, here are ways to help customers keep up their spirits. Let’s show compassion for one another during…

18 Feb

Enough with the Loyalty Apps Already!

Customer Experience, Marketing, Marketing Planning, Small BusinessBox Tops for Education, Customer Engagement, Customer Loyalty, Graeter's, Once Upon a Child, Rewards Programs0 Comments

A sample size of one isn’t data, but I can’t be the only tech-savvy person frustrated by the number of apps that are replacing old-fashioned customer loyalty programs. When Box Tops for Education switched from clipping boxes to scanning receipts…

28 Jan

FOMO Follow-Up: It Was an Email Marketing Ploy

Advertising, Customer Experience, Email Marketing, Marketing Theory, PhilosophyEmail Marketing, Going Out of Business Sale, Marketing messages, Marketing tactics, Motivating Customers0 Comments

Before Christmas, a marketing email from Scentmatchers caught my eye. I posted about it in “Going Out of Business Sale: Email Marketing Edition.” In an attempt to inspire FOMO (fear of missing out) in customers, the email includes lines like, “Keep…

10 Dec

Going Out of Business Sale: Email Marketing Edition

Advertising, Customer Experience, Email Marketing, Marketing, Marketing Theory, PhilosophyEmail Marketing, Going Out of Business Sale, Marketing messages, Marketing tactics, Motivating Customers0 Comments

Will Fear of Missing Out Spur Sales for Fragrance Company? I received a curious marketing email from Scent Matchers, a company that re-creates discontinued fragrances. Last year, I purchased a replication of my dad’s favorite aftershave from years past. Here…

19 Nov

Are You Making These Top 3 Email Marketing Mistakes?

Customer Experience, Email Marketing, Marketing Science, Technical TipsDesign, Email Marketing, Marketing Tips, Planning, Subject Lines0 Comments

The 3 Most Critical Email Marketing Mistakes that Lower Open Rates Email marketing is an effective marketing tool, with 49% of consumers agreeing that they would like to receive a weekly email from their favorite brands and 81% of small…

10 Sep

3 Reasons Why Your Business Should Have a Blog, Even in a Social Media Era

Blogging, Customer Experience, Marketing Planning, Marketing Science, Small Business, Social Media Marketing, Web Marketing, WritingBlogging, Content, Google, Search Marketing, SEO, Small Business Websites, Social Media, Web Marketing0 Comments

Some businesses seem to be giving up on creating and publishing new content to their websites. Website Magazine predicted in 2015 that websites will become obsolete by 2020. But I still view a small business’s website as a critical part of…

03 Sep

Avoid Advertising Annoyance: Keep Customers Engaged with New Content

Advertising, Customer Experience, Facebook Marketing, Google Ads, Instagram, Instagram Marketing, Marketing Planning, Marketing Videos, Pay Per Click Advertising, Taglines, Video Marketing, Web MarketingAdvertising, Content, Display Advertising, Facebook Ads, Google Ads, Instagram, Pay Per Click Advertising, Social Media, TV Advertising, YouTube0 Comments

Literally everywhere you look, there’s advertising. As a small business, you probably contribute to the amount of advertising in the world. But we all know how frustrating it is to encounter the same advertisement over and over. Here’s a great…

Subscribe to Marketing News & Tips