Marketing Planning

12 Nov

Why Paid Search is a Good Marketing Investment Right Now

Advertising, Competitors, Google Ads, Marketing Planning, Marketing Theory, Social Media Marketing, Web MarketingCompetition, Google Ads, Marketing Strategy, Marketing tactics, Marketing Tips, Paid Search, Pay Per Click Advertising, Salesforce Research, Social Media0 Comments

Salesforce Research Reveals Social Advertising has High Competition, While Google Pay-Per-Click Lags in Popularity “Buy low and sell high” is the age-old investment advice. The same can sometimes be said for marketing investments. When your competitors are spending much of…

05 Nov

How to Defeat Writer’s Block and Publish Interesting Content for Your Audience

Blogging, Email Marketing, Facebook Marketing, Instagram Marketing, Marketing, Marketing Planning, Photography, Social Media Marketing, Video Marketing, WritingBlogging, Business Seasonality, Content, Email Marketing, Facebook, Instagram, LinkedIn, Photography, Social Media, Videos, Writing/Editing, YouTube0 Comments

There’s a small word that describes an essential part of marketing today: content. This one word represents a huge commitment. Day after day, week after week, marketers need to publish something new, interesting and effective. The schedule keeps going, and…

Make Marketing Videos Customers Want to Watch: Throw Away Your Script

24 Sep

[VIDEO] Make Marketing Videos Customers Want to Watch

Marketing Planning, Marketing Videos, Small Business, Video MarketingContent, Conversations, Customer Engagement, Video Marketing, Videos0 Comments

Throw Away Your Script! Watch the video: Make Marketing Videos Customers Want to Watch Small business owners are not actors. Unlike the professionals, we can’t make a script come alive. So don’t overly script your marketing videos. A script will…

10 Sep

3 Reasons Why Your Business Should Have a Blog, Even in a Social Media Era

Blogging, Customer Experience, Marketing Planning, Marketing Science, Small Business, Social Media Marketing, Web Marketing, WritingBlogging, Content, Google, Search Marketing, SEO, Small Business Websites, Social Media, Web Marketing0 Comments

Some businesses seem to be giving up on creating and publishing new content to their websites. Website Magazine predicted in 2015 that websites will become obsolete by 2020. But I still view a small business’s website as a critical part of…

03 Sep

Avoid Advertising Annoyance: Keep Customers Engaged with New Content

Advertising, Customer Experience, Facebook Marketing, Google Ads, Instagram, Instagram Marketing, Marketing Planning, Marketing Videos, Pay Per Click Advertising, Taglines, Video Marketing, Web MarketingAdvertising, Content, Display Advertising, Facebook Ads, Google Ads, Instagram, Pay Per Click Advertising, Social Media, TV Advertising, YouTube0 Comments

Literally everywhere you look, there’s advertising. As a small business, you probably contribute to the amount of advertising in the world. But we all know how frustrating it is to encounter the same advertisement over and over. Here’s a great…

04 Jun

Coaching Gives Small Business Owners a Head Start in Marketing

Branding, Business Plan, Marketing, Marketing Planning, Small BusinessMarketing Coaching, Marketing Plan, Marketing Strategy, Marketing Tips, Small Business Marketing0 Comments

Owners of start-ups and businesses in their infancy often don’t have the resources to hire a marketing firm or marketing employee. In the beginning, they have to go-it-alone, do tons of research and make costly mistakes. Marketing isn’t easy, but…

14 May

Don’t Publish a Blog Series for Your Business

Blogging, Customer Experience, Email Marketing, Marketing Planning, Video MarketingBlogging, Content, Marketing Copy, Marketing Tips, Video Marketing, Writing/Editing0 Comments

At one time or another, most of my clients have suggested we break up a complex topic into a series of blog or video posts. It’s a convenient approach for busy business owners: you know what you’ll be publishing for…

21 Feb

A Marketing Calendar Makes Your Life Easier

Business Plan, Entrepreneurs, Marketing, Marketing Planning, Small BusinessBusiness Goals, Campaigns, Marketing Calendar, Marketing Plan1 Comment

Marketing efforts are most successful when you have time to think and plan strategically before implementing them. Last-minute marketing results in inefficiencies, missed deadlines and ineffective messaging. With my clients, we create a marketing calendar to use throughout the year.…

08 Nov

It’s Election Day. You Won’t Read this Post.

Blogging, Customer Experience, Marketing Planning, Social Media Marketing, WritingAdvertising, Campaigns, Communication, Content, Email Marketing, Facebook, Holidays, Marketing Calendar, Marketing Copy, Marketing Plan, Planning, Social Media, Writing/Editing0 Comments

Except you might read my post now that I’ve included a shameless mention of Election Day. When your customers are universally interested in an event or holiday, don’t change the subject. Work with it. Although cycles of celebration may not…

31 Oct

The Business of Halloween

Economics, Marketing, Marketing PlanningConsumer Trends, Halloween, Holidays, Market Trends0 Comments

This Third-Most Popular Holiday is Setting Record Sales of $8.4 Billion Christmas and Thanksgiving are the big contenders when it comes to favorite holidays, but Halloween is undeniably growing in popularity. Take a walk around your neighborhood for some anecdotal…

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